The brief
Launching the editorial website for the Staiy brand
In response to the growing demand for sustainability and conscious consumerism, the brand recognised the need to launch an editorial website 'Staiy Edit' to engage and educate its target audience. This was a dedicated, year-long project that I led and executed.
​
Key objectives included:
-
Educate and Inspire: The primary objective of the editorial website was to educate and inspire our target audience about sustainable living, ethical fashion and eco-friendly lifestyle choices. By providing valuable content, we aimed to raise awareness and foster a community of conscious consumers.
-
Brand engagement: The website served as a platform to deepen the engagement between our brand and our customers. Through engaging articles, interviews and features, we aimed to create a dialogue that fosters loyalty, trust and a sense of belonging to our brand values.
The launch of an editorial website for our sustainable e-commerce brand has enabled us to build a strong online presence, engage with our target audience and position ourselves as thought leaders in the sustainability space. By focusing on educational content, developing relevant categories and aligning the look and feel with our brand image, we were able to make a meaningful impact and build a loyal community of conscious consumers.
Channels
LinkedIn, Instagram, Facebook, YouTube, TikTok, and Medium
Content
Posts, videos, articles, infographics, stories
Tools
Hootsuite, Canva, CapCut,
LinkedIn Marketing Solutions
Channels
External: Brand website, Instagram, Linkedin
Internal: Slack
Content
Posts, videos, articles
Tools
Canva, G Suite, Later, Meta Business Suite
Sample of the main page of the digital magazine
Example of the category page
Click on the image to review the magazine page
Since the launch of Staiy Edit, our consumer brand has witnessed significant achievements and impactful outcomes. We have successfully established a strong online presence, allowing us to reach a wider audience and attract like-minded individuals who are passionate about sustainability.
​
Through the creation of educational content and the development of relevant categories, we have provided valuable resources to our readers, empowering them to make more informed and conscious choices. Our website has become a go-to destination for individuals seeking sustainable fashion inspiration, lifestyle tips, and reliable information on eco-friendly practices across European customers.
​
Moreover, the seamless integration of Staiy Edit's "look & feel" with our brand image has enhanced our credibility and positioned us as thought leaders in the sustainability space. By consistently delivering high-quality content that resonates with our target audience, we have fostered a loyal community of conscious consumers who not only support our brand but also advocate for sustainable living.
Sample of the brand focused video