Resume

Professional Experience

DeepL

Oct 2023 - Present

Berlin, Germany - remote

Sr. Manager, Employer Branding

As a head of Employer Branding, I am responsible for shaping the employer branding, attraction & comms efforts across Europe, North America and Asia. My responsibilities include driving our employer branding initiatives, influencing how we are perceived externally and internally as an employer of choice, attracting top talent to our organization, budget planning and leading the EB team.

Trendyol - Alibaba Group

Dec 2022 - Oct 2023
Berlin, Germany - hybrid

Sr. Professional, Employer Branding & Internal Comms
As a Senior Employer Branding & Internal Communication Manager, I was responsible for shaping and enhancing Trendyol's employer brand both externally and internally across Europe. As a member of the International People & Culture team, I worked closely with business units, HR, Corporate and Marketing Communication teams to create a compelling and authentic employer brand that attracts top talent and fosters a positive and inclusive culture. In this role I was leading a small International EB team and provided guidance & strategic direction to the central EB team in Turkey.

HelloFresh

Sep 2021 - Nov 2022
Berlin, Germany - hybrid

Sr. Strategist, Employer Branding & Talent Marketing

As Senior EB & Talent Marketing Strategist, I was responsible for driving EB's commercial & tech initiatives internationally. Working closely with the Talent Engagement, Talent Acquisition, Employee Experience, Marketing, Brand & Communications teams, I was able to create and execute effective talent marketing strategies that attracted and retained top talent across 18 markets. In this role, I was the subject matter expert for a central EB team based at the company's HQ. I was also the 2022 Project Lead for the Attraction OKR team, where I led a globally distributed team of TA professionals (EMEA & AMER) responsible for increasing HelloFresh's following and engagement across all EB social media channels.

Avomind

Feb 2021 - Aug 2021
Berlin, Germany - hybrid

Growth Marketing & Branding Manager

In this role, I leveraged my marketing and branding expertise to provide subject matter guidance to Avomind and its diverse roster of tech and e-commerce clients. My responsibilities have included creating and leading the brand vision, managing marketing and social media strategies across EMEA, APAC and AMER regions.

Staiy

Mar 2020 - Feb 2021

Berlin, Germany - remote

Editorial Production Manager

As an Editorial Production Manager for a year-long project, I led a team of 10 content professionals (content writers and visual communication managers), oversaw the content strategy & editorial production of the StaiyEdit magazine (staiy.com), and was in charge of all content for the company's e-commerce website.

HSE Art & Design School

Sep 2018 - Aug 2019

Moscow, Russia - remote

Project Lead

As a Project Lead, I managed a team of 8 marketing and communication professionals during the one-year project devoted to planning & organizing the international conference "Design: Vertical & Horizontal Growth 2020" under the auspices of the international association of universities in the field of art and design Cumulus (www.cumulusassociation.org). During this project I provided leadership, guidance, and direction to our team, ensuring that everyone was aligned with the project's goals and timelines. We executed a multifaceted marketing strategy to attract participants, sponsors, and speakers from around the world, establishing the conference as a notable event in the field.

HSE University

Dec 2012 - Aug 2018

Moscow, Russia - on-site

Employer Branding Manager

As an Employer Branding Manager at a dedicated International Office, I was responsible for developing and implementing the employer branding strategy as well as creative recruitment marketing initiatives to attract the best international senior- and executive-level candidates for multiple Faculty positions.

Vnesheconombank

Oct 2011 - Nov 2012

Moscow, Russia - on-site

Marketing Communications Specialist

As a Marketing Communications Specialist, I was at the forefront of crafting and executing effective marketing strategies that promoted the bank's services and offerings. With a keen eye for detail and a deep understanding of the financial industry, I created compelling and engaging content that communicated the bank's unique value proposition to both existing and potential customers.

ITMO University

Sep 2009 - Aug 2011
St. Petersburg, Russia - on-site

Internal Communications Associate

As an Internal Communications Associate working as a working student, I played a pivotal role in enhancing internal communication and fostering a cohesive environment within the institution. My primary responsibility was to facilitate seamless information flow among various departments, faculty members, and administrative staff. Throughout my tenure, I diligently crafted and disseminated engaging content via internal newsletters, email updates, and the university's intranet. These communications aimed to keep the university community well-informed about important announcements, upcoming events, and academic initiatives.

Education

Rome Business School

Apr 2022 - Mar 2023
Rome, Italy

Business Master in Digital Marketing and Business Transformation

Major: Digital Marketing Strategies

Minor: Digitalization & Internationalization of Business

HSE University

Nov 2017 - Oct 2020

Moscow, Russia

PhD in Art and Design
Major: Fashion Studies

Minor: Contemporary Art & Design

ITMO University

Sep 2007 - Aug 2012

Saint Petersburg, Russia

Master's degree in Economics

Major: International Economy

Minor: National Economy

Peter the Great Polytechnic University

Sep 2006 - Aug 2011
Saint Petersburg, Russia

Bachelor's degree in Regional Studies
Major: International Relations
Minor: Regional Studies

Professional Certifications, Licenses & Trainings

Skills & Expertise

Employer Brand Strategy
Communication Strategy
Recruitment Marketing
Content Creation
Social Media Management

Project Management
Event Marketing
Employee Engagement
Community Building
Leadership